Agricultural producers face a double dilemma of lower product prices and shorter market cycles. Moreover, both in developing and developed countries, agricultural exports accounted for a large proportion of GNP. Any product that wants to be competitive in the global market must meet the requirements of the relevant laws and regulations of the importing country, and satisfy the requirements of the consumers in these countries. At present, many countries in the food production process of consumers to put forward strict requirements, such as not contain genetically modified ingredients. Consumer opinion has become the rule of law and has been the dominant factor in domestic production and international trade. Many exporting countries consider such barriers to purely free trade a non-tariff barrier to trade (NTBs).

　　Non-tariff barriers to trade include a variety of forms: including purchase of government Procurement Agreement, labeling and packaging provisions.

　　Global food homogenization must be defined in countries packaging label Non-tariff trade barriers have been on the rise since the 1960s and have become the most widely concerned topic in the World Trade Organization in recent rounds of negotiations on restricting trade. As the government from direct trade legislation to the introduction of various administrative regulations, such non-tariff barriers to trade has become increasingly trend. In the past, for example, a political group might have demanded a 10% tariff, and the Government had directly enacted the relevant trade law, and now the political group has approved certain provisions to promote the imposition of non-tariff barriers to trade by the executive. For example, by requiring that "the safety of imported frozen food purchased by consumers be guaranteed", a government agency would introduce a series of regulations guaranteeing the safety of frozen foods entering the border. Non-tariff barriers to trade arise.

　　Companies that want to open up export markets must make their products meet these imposed requirements. Food labeling is only a factor of the globalization of non-tariff barriers to trade, and it is also one of the most important marketing means. Food labeling, whether mandatory or non-mandatory, is used to distinguish the different characteristics of similar products. This distinction can lead to economic benefits for growers, processors and exporters through a premium.

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